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Why did Fjällräven want to do a trekking event in the first place?

The original thinking behind the event was to encourage more Swedes – who spent increasing hours in the city or travelling to sun-drenched Thai beaches – to experience the wonderful wilderness that was to be found within their own borders.

Over the years it has expanded globally and Classic is no longer aimed solely at Swedes. Its purpose now is to give people from all over the world a taste of Swedish-style trekking; to inspire and encourage people to experience nature both close and far from home; and to share a passion for trekking with like-minded individuals.

Where can I do it?

Fjällräven Classic is now available in Sweden, Denmark, The USA and Hong Kong. Other events are in the works, too.