Fjällräven Kånken classic bag 7/16/20L Backpack - Black
The Swedes’ enviable and relaxed relationship with nature informs everything Fjällräven makes. In today’s fast and disposable world, it prefers to go slowly and tread carefully. While its products are designed specifically for trekking and hiking, they can be worn for a number of other outdoor sports and also casually. Fjällräven has never set out to make the world’s most lightweight things; the focus is always on function, sustainability, and durability, with the goal of creating products that last 30-plus years and look better with age and use. Take its popular Abisko tights, which have reinforcements in the knees and rear and an iPhone-size side pocket. They took nearly four years to develop—and they’re built to handle years of rambling around rocky terrain.
“Fjällräven is all about the journey,” Shields says. “Our products meet you wherever you are in your personal journey.” You could be an office worker getting out for a simple two-hour walk in a nearby open space or a diehard hiker out for a two-week trek along the Continental Divide, according to Shields. Or you could be her Swedish grandmother, still pulling on her yellow Kånken and taking a hike at age 90.
One of Dopp’s favorite examples is from last year’s U.S. Fjällräven Classic. “A solo woman trekker from Vail signed up. She’d been trying to wrangle her friends to go for a backpacking trip all summer, but it never worked out,” remembers Dopp. “So she ended up on The Fjällräven Classic. She hiked alone and set up her campsite away from everyone else. It was perfect. The Fjällräven Classic enabled her to get into the wilderness and enjoy some time by herself, while still feeling secure knowing that she was connected to the comfort of a larger group. I was totally aware of how grateful she was for the trip and for the Fjällräven way of doing things.”